Rebel Wilson’s boat lands on the shores of Fiji in tourist film ‘Open For Happiness’
Tourism Fiji has launched a new global campaign via Saatchi & Saatchi NZ, featuring Rebel Wilson, letting people know that Fiji is officially ‘open to happiness’. The campaign is launched as the borders of island nations are now reopened for quarantine-free travel for fully vaccinated visitors from countries such as Australia, the UK, the US and New Zealand, among others.
The 90-second spot features Rebel Wilson, long lifted from the hustle and bustle of Hollywood life in a small boat lost at sea until she glamorously washed up on the pristine shores of Fiji.
The film was directed by Los Angeles-based Fredrik Bond and features Fijian locals. After a private gig with Rebel Wilson, Fijian top singer and musician Kuki appears with a guitar in his hand on a boat passing through a stage.
“I had the best time filming this campaign, there really is nothing quite like the white sands and clear waters of Fiji,” Wilson said. “It’s really breathtaking. But even more than the scenery, I love Fiji most for its people. Everyone greets you with a smile and a ‘bula’, the warmth and hospitality of everyone I met is something I will always remember.”
Emma Campbell, CMO, Tourism Fiji added: “Fiji is truly open to happiness, and this was such a special campaign for us to do in Fiji. We are delighted to once again be able to welcome our visitors from around the world to the shores of Fiji – it has been a long time in coming.
“I would also like to thank Rebel, the marketing team at TF, Fiji Airways, Vomo Island Resort, the Fiji government, Saatchi & Saatchi, Fredrik and the entire production team for pulling off this great campaign around the challenges that Covid has presented. .”
According to Steve Cochran, CCO, Saatchi & Saatchi: “The past two years have been amazing and have given everyone a reason to reflect on what is truly important to them. As we emerge from a period of lockdown, Fiji certainly offers the world something special for those looking to put some fun back into their lives, but in a meaningful way.
“Fiji’s ‘Where Happiness Finds You’ platform was perfectly suited to the mindset of travelers at the moment. We thought Rebel was ideal to bring this story to life with her Australasian connection to the Pacific, having her own journey of personal transformation and of course, she’s a damn funny and talented actress.
Client: Fiji Tourism
CEO: Brent Hill
CMO: Emma Campbell
Brand Manager: Sera Cawanibuka
Consumer Marketing Manager: Anaseini Bakaniceva
Creative agency: Saatchi & Saatchi NZ
CEO: Mark Cochrane
CCO: Steve Cochran
Senior Creation: Cece Chu
Senior Creation: Ryan Price
Executive Producer: Jane Mill
Planning Manager: David McIndoe
Account Manager: Susie Darling
Senior Commercial Director: Chase Sullivan
Global Media Agency: Starcom
Media – Group Commercial Director: Paul Hamilton
Global PR Agency: MSL New Zealand
Managing Director: Isobel Kerr-Newell
Public Relations Manager: Beccy Churchill
Production Company: Flying Fish
Director: Fredrick Bond
Producer: James Moore
Executive Producer: Samantha Attenborough
DOP: Crille Forsberg FSF
Publisher: Patric Ryan (Marshall Street Publishers)
Post production: MandyVFX
Grade: Matic Prusnik
Visual effects: Anita Ward
Service Company: US Crew: MJZ LA
MJZ Producer: Alicia Richards
MJZ Executive Producer: Kate Leahy
MJZ Production Manager: Yvonne Ortiz
Fiji Executive Producer: Nic Leggett
Audio: Franklin Rd Music and Sound