Product of the week: Cheeze-It Merch, pontoon boats and Boozy Mountain Dew


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Every week, our inbox is filled with news on gear, clothing and tech news from around the world. In this feature we will analyze the best of them. Today: a slew of cheesy products from Cheeze-It, an innovative pontoon boat and Mountain Dew with 5% ABV.


Koio Elba Emerald

This emerald-colored, island-inspired slider from Italian shoe brand Koio is handcrafted with an LWG Gold certified leather strap stamped with the brand’s logo and completed with a plush PU sole.

Retro Games

THEA500 Mini

Retro Games keeps the old-school console revival going with this update to cult favorite Commodore Amiga. Scheduled for release in early 2022, this reimagined gaming player includes the classic two-button mouse, but also a new joystick, as well as 25 built-in games.


Cheez-It HQ

This new Cheez-It store offers exclusive flavors (think Extra Toasty but also extra spicy and extra cheesy) as well as a full line of cheesy clothing and bags, including a yellow hoodie I am not mad at it.

Boston Beer Company and PepsiCo


Is it like the return of FourLoko? Not enough. A just-announced collaboration between The Boston Beer Company and PepsiCo, these surprisingly modest (5% ABV) flavored malt drinks seem more like Mountain Dew’s ‘extreme’ design while lacking in caffeine (probably a good idea, TBH).


Hot Wheels X SUPER73-RX

Hot Wheels and Super73 only made 24 of these street-approved electric motorcycles. Featuring the latter’s dominant and technologically advanced drive system, the Hot Wheels x SUPER73-RX boasts multi-class drive modes, a peak 960 watt-hour battery and is even compatible with iOS and Android mobile devices. . Not to mention the nice special edition paint job.

Buck mason

Buck Mason Trail Collection

Buck Mason has just launched his first collection of sportswear. The new Trail collection of the men’s clothing brand includes t-shirts and shorts with performance properties (quick-drying, moisture-wicking, odor-resistant, four-way stretch), you can train, move around and go for a drink – but still exude the classic Buck Mason fit and clean, solid colors.

Love honey

Blowmotion by Lovehoney

Last October, sex toy retailer Lovehoney launched Blowmotion, a line of sex toys featuring cutting edge sex technology for penis owners. Almost a year later, they introduced 5 new items in their line of male masturbators designed to take your satisfaction to the next level, providing sensations of suction, vibration, heat, thrust and pulse.


Homesick x Budweiser Backyard BBQ Candle

Summer must never end thanks to the latest limited edition fragrance from Homesick and Budweiser, which smells like the best part of summer. With hints of allspice, barley and smoke, the Backyard BBQ candle will immediately bring you back to smoked grills, charred hot dogs and ice cold beer on a relaxed summer day.


Sea-Doo switch

Insulted by boating enthusiasts like personal watercraft minivans, pontoons have never been particularly cool. But Sea-Doo, the Canadian maker of personal watercraft and boats, is here to change that with the Switch. Its innovative design uses a jet propulsion engine as well as a handlebar steering system to improve speed and handling on the water. While the bar remains in place, all other aspects of the Switch’s layout are customizable via tiles that add or remove seats, tables, and more. Find it in three trim levels with lengths ranging from 13 to 21 feet.

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