Dixon partners with Imagine ‘boAt’ to manufacture wireless audio solutions in India
Dixon has entered into a Joint Venture Agreement (JV Agreement) with Imagine Marketing for its boAt brand.
Pursuant to said JV agreement, the proposed JV company will be owned 50% by Dixon and 50% by Imagine. The proposed JV company will undertake the design and manufacture of wireless audio solutions in India and the JV partners will co-invest in the developing Indian mobile accessories market, paving the way for Make in India in this category.
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First published: Tuesday, January 18, 2022. 09:13 IST